The Art of Persuasion: a Real World Application

Why Aren’t Americans Buying the Bailout?

Simply put — too much vague logos, not enough effective pathos and ethos.

Granted, renaming the $700 billlion Wall Street bailout as “The Consumer Protection Act” sounds a little like double-speak to me, but that could just be me.  🙂

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About lizardqueen

If single-mothering were a paid job, I'd be rich. However, it doesn't, so I write (which doesn't pay the bills) and teach (which does). I'm overly-educated in the liberal arts, but that doesn't hinder my ability to be pragmatic and realistic. YAY.
This entry was posted in History & Currents Events, LQ POV. Bookmark the permalink.

2 Responses to The Art of Persuasion: a Real World Application

  1. lizardqueen says:

    Yay — I finally got a chance to check out that link of yours, Mike: NIFTY. The Bailout in techspeak! 🙂

  2. Mike Randrup says:

    Perhaps if they put the message into a format that millions of computer users would be familiar with:

    http://blog.mikerandrup.com/2008/10/blue-screen-of-death/

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